Google Analytics has been updated extensively in the last few years and they’ve added a lot of nice new features. I noticed it has gone from generalized nice-to-know statistics (such as unique visitors or browser information) to advanced ad-sense, campaign and target tracking. It has also become so bloated that one has to read a lot of ‘Help’ to actually get what they are trying to offer you.
A few years back I’ve done a lot of research on SEO (Search Engine Optimization) and it was hard work sifting out the good info between all the crap. But through a recent post on the Sitepoint Blog I went on a research journey again. Check out new goodies like microformats (rich snippets) and Google’s personal SEO Help site.
In these days we have a lot of options for building websites. I get asked often if I can make a website for someone, but usually all they want to pay next to nothing and expect me to draw out the design and help place all the content. I’m a programmer! Luckily there is a a well-known solution for this: Content Management Systems (CMS).
Recently I started my own company (Solid Web Code) and, among others, went to my old employer to see if I could mean anything for them as a freelancer. I was astounded at the improvements they have made to their internal structures, especially also in the web development. I especially liked Symfony, which was the framework I had been waiting for. It’s easy to use, written in PHP, adaptable to any situation and in the right set of coding standards.